Tag Archives: martin villanueva

DUH #2: Briefs

Story by Martin Villanueva Art by Kenneth Umali Advertisements

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He Said, She Said, But Watcha, Whatca, Whatcha Want?!

A COMMON frustration faced by many design studios, certainly by ours, is when our output is approved by our primary contact at our client’s office, only to be rejected and critiqued by other bodies late in the process of development, … Continue reading

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Demonstrating Strength

FROM marketing expert Seth Godin, ways to demonstrate strength: Apologize Defer to others Avoid shortcuts Tell the truth Offer kindness Seek alliances Volunteer to take the short straw Choose the long-term, sacrificing the short Demonstrate respect to all, not just … Continue reading

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Branding (Because It’s Not Just What’s For Sale)

WHEREAS creating taglines/slogans for me remains the most challenging aspect of my job as a copywriter, the most fascinating is my involvement with developing branding for our various clients. Perhaps as a consequence of being not so far removed from … Continue reading

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Not Enough Info

FOR personal reasons I’d rather not discuss here, I found myself this past week at a Philippine government agency seeking financial assistance for a surgical procedure I need to have done but cannot afford. Prior to going to this agency, … Continue reading

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Don’t Forget Books

I’M a creative writing major, and I teach CW at my alma mater two days out of the work week, when I’m not at my copywriting job with a design studio. Needless to say, I’ve pledged my allegiance to the … Continue reading

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