Tag Archives: designers

Branding (Because It’s Not Just What’s For Sale)

WHEREAS creating taglines/slogans for me remains the most challenging aspect of my job as a copywriter, the most fascinating is my involvement with developing branding for our various clients. Perhaps as a consequence of being not so far removed from … Continue reading

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Artie and Dez #1: First Meeting

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B-Designs (or Intent as Important Criteria)

JUST the other day, one of my officemates asked everyone what makes a B-movie a B-movie. I remember saying that we should criticize them according to their intention, including how they plan to execute that intent. If the movie has … Continue reading

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You’re not an artist…Your client is.

AT our studio, Toolbox D, we have a saying. “We are not artists.” Our calling cards have that line saying “Not an artist” and it often causes people to ask us what it means. After all, we do graphics and … Continue reading

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