Tag Archives: client

He Said, She Said, But Watcha, Whatca, Whatcha Want?!

A COMMON frustration faced by many design studios, certainly by ours, is when our output is approved by our primary contact at our client’s office, only to be rejected and critiqued by other bodies late in the process of development, … Continue reading

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Branding (Because It’s Not Just What’s For Sale)

WHEREAS creating taglines/slogans for me remains the most challenging aspect of my job as a copywriter, the most fascinating is my involvement with developing branding for our various clients. Perhaps as a consequence of being not so far removed from … Continue reading

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Artie and Dez #1: First Meeting

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