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Category Archives: Opinion
A COMMON frustration faced by many design studios, certainly by ours, is when our output is approved by our primary contact at our client’s office, only to be rejected and critiqued by other bodies late in the process of development, … Continue reading
We were cleaning up our house last week when my frustrations and exhaustion brought my attention to a certain concept that I believe is important in many aspects of life: space. My mom has a lot of old stuff like … Continue reading
FROM marketing expert Seth Godin, ways to demonstrate strength: Apologize Defer to others Avoid shortcuts Tell the truth Offer kindness Seek alliances Volunteer to take the short straw Choose the long-term, sacrificing the short Demonstrate respect to all, not just … Continue reading
WHEREAS creating taglines/slogans for me remains the most challenging aspect of my job as a copywriter, the most fascinating is my involvement with developing branding for our various clients. Perhaps as a consequence of being not so far removed from … Continue reading
JUST the other day, one of my officemates asked everyone what makes a B-movie a B-movie. I remember saying that we should criticize them according to their intention, including how they plan to execute that intent. If the movie has … Continue reading
FOR personal reasons I’d rather not discuss here, I found myself this past week at a Philippine government agency seeking financial assistance for a surgical procedure I need to have done but cannot afford. Prior to going to this agency, … Continue reading
AT our studio, Toolbox D, we have a saying. “We are not artists.” Our calling cards have that line saying “Not an artist” and it often causes people to ask us what it means. After all, we do graphics and … Continue reading