Author Archives: stapledthedesignlife

DUH #2: Briefs

Story by Martin Villanueva Art by Kenneth Umali Advertisements

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ResearchD: How Do You Flip?

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He Said, She Said, But Watcha, Whatca, Whatcha Want?!

A COMMON frustration faced by many design studios, certainly by ours, is when our output is approved by our primary contact at our client’s office, only to be rejected and critiqued by other bodies late in the process of development, … Continue reading

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Don’t Forget to Bleed

— Ysa Locsin

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Sacred Space

We were cleaning up our house last week when my frustrations and exhaustion brought my attention to a certain concept that I believe is important in many aspects of life: space. My mom has a lot of old stuff like … Continue reading

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Demonstrating Strength

FROM marketing expert Seth Godin, ways to demonstrate strength: Apologize Defer to others Avoid shortcuts Tell the truth Offer kindness Seek alliances Volunteer to take the short straw Choose the long-term, sacrificing the short Demonstrate respect to all, not just … Continue reading

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The Natural Way to Draw

‚ÄúThere is only one right way to learn to draw and that is a perfectly natural way. It has nothing to do with artifice or technique. It has nothing to do with aesthetics or conception. It has only to do … Continue reading

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Branding (Because It’s Not Just What’s For Sale)

WHEREAS creating taglines/slogans for me remains the most challenging aspect of my job as a copywriter, the most fascinating is my involvement with developing branding for our various clients. Perhaps as a consequence of being not so far removed from … Continue reading

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Artie and Dez #1: First Meeting

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B-Designs (or Intent as Important Criteria)

JUST the other day, one of my officemates asked everyone what makes a B-movie a B-movie. I remember saying that we should criticize them according to their intention, including how they plan to execute that intent. If the movie has … Continue reading

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