Demonstrating Strength

FROM marketing expert Seth Godin, ways to demonstrate strength:

Apologize

Defer to others

Avoid shortcuts

Tell the truth

Offer kindness

Seek alliances

Volunteer to take the short straw

Choose the long-term, sacrificing the short

Demonstrate respect to all, not just the obviously strong

Share credit and be public in your gratitude

Risking the appearance of weakness takes strength. And the market knows it.

Allow me to humbly add a couple more:

• Address a problem if not at its core than as close to it as possible

• Ask all the questions that need to be asked

• Continue to study what you’re doing as if you were still an undergrad (a diligent one, that is)

• Take a break every once in a while

— Martin Villanueva

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